MEET THE TEAM
About NZQBA
Hi! We’re Kenn and Sandi, and we are the heart of the New Zealand Qualified Bookkeepers Association.
If you’re a Bookkeeper in New Zealand, chances are you’ve heard of one (or both) of us!
We’re here to support, connect, and champion Bookkeepers across the country – whether you’re just starting out or have been in the industry for years.
But we’re not doing it alone! …



Established
Members at any one time
Bookkeepers in New Zealand
Supporting Bookkeepers
Bookkeepers keep businesses running. We’re here to keep Bookkeepers moving forward.
NZQBA was created to support and connect Bookkeepers across New Zealand. We know Bookkeepers are the backbone of small businesses, and we are here to make sure they have the recognition, resources, and community they deserve.
Being part of NZQBA means having a network that’s got your back – whether you are new to the industry or a seasoned pro. We provide support, training, and connections to help you grow and thrive in your career.
Meet the NZQBA team
We’re not just an association – we’re a team of real people who are passionate about supporting Bookkeepers in New Zealand.
Meet the friendly team working behind the scenes to make sure NZQBA members feel supported, connected, and equipped with everything they need to succeed.
Watch the videos below to learn more about who we are, what we do, and a fun fact about each of us!
The extended NZQBA Team
We don’t do this alone – we have an incredible extended support team behind us, all working together to support Bookkeepers across New Zealand. From operational support to the expertise of our Executive Team and Strategic Advisory Group, we’re backed by a strong network that encourages and strengthens us every step of the way.

Jethro Ursal
Jethro is our go-to Administrator, supporting the team with a range of tasks to keep everything running smoothly, from managing membership details to assisting with admin overflow.

The Mentoring Team
We’re firm believers that you don’t have to go it alone. Our mentoring team is made up of experienced professionals who’ve walked the same path and genuinely want to see you succeed. They’re here to share practical know-how, honest advice, and plenty of encouragement. Whether you’re navigating technical challenges, business growth, or just looking for someone who “gets it,” our mentors have your back.

Leaine Jones
Leaine is a true pathfinder in New Zealand’s bookkeeping world, known for practical teaching and personal support. She helps Bookkeepers and small business owners not just get the job done - but understand the “why” behind it. Her passion and guidance make her a trusted mentor and leader in the field.

Maria Ann Atutahi
Maria is an experienced entrepreneur and business mentor with a strong background in bookkeeping and small business management. Her diverse experience spans banking, retail, and financial leadership. Passionate about growth, she’s earned awards and certifications that reflect her commitment to helping entrepreneurs succeed.