Why I do, what I do Why Blue Jeans Solutions? I started Blue Jeans Solutions because I know what it’s like to run a business and feel stretched thin. Over the years, I’ve learned the power of having the right support and systems in place. Why Blue Jeans? Because I believe business support should be practical, comfortable, and fit real life – just like your favourite pair of jeans. When I’m not helping business owners, you’ll usually find me out on my motorbike, enjoying Taranaki’s outdoors, or with a good flat white in hand, and the occasional beer.