The Business Of You – Personal Branding for Bookkeepers

Your brand is more than just a logo. It’s your reputation, your message, and your impact. In this webinar, you will gain clarity, confidence, and credibility in building your personal brand.

Key Topics Covered:

1. What Is a Brand?
A simple explanation of what a brand is—and what it isn’t. Clarifies the difference between branding and marketing, especially relevant for service-based professionals.

2. Personal vs. Impersonal Brands
A comparison of the two approaches, including the unique challenges and advantages of each. Helps attendees decide which strategy best suits their goals.

3. Overcoming Overwhelm with Clarity
Introduction of two signature tools:

• The Personal Brand Trifecta – A framework for deciding what to share publicly.
• The Anchor Sentence – A grounding statement to guide you through insecurities and self-doubt.

4. Optimising Your Digital Profile
Practical strategies for improving visibility on platforms like LinkedIn, websites, and social media. Includes:

• The role of professional photoshoots
• Speaking to camera with confidence
• Tips for showing up authentically online

5. Building Credibility Through Content
Guidance on what to say and how to say it. Attendees learn how to plan content across four key content types using the Personal Brand Content Diagram and Launch Checklist.

This is a great opportunity to refine your brand and enhance your visibility. Secure your spot today!

Meet our guest speaker

Courtney Haines is a seasoned Brand Communications Specialist with years of experience in the communications sphere. Specialising in personal branding, business communications, and storytelling, Courtney has become a sought-after voice in empowering small and medium-sized enterprises (SMEs) to find their unique narrative in a competitive market. Her journey began nearly a decade ago when she launched her own business, focusing on providing bespoke communications services to the SME sector. Since then, Courtney’s multifaceted roles have included Social Media Consultant, Copywriter, Media Project Manager, and more, demonstrating her versatility and dedication to the evolving world of marketing and communications.

Courtney’s approach is anchored in the belief that effective communication is the cornerstone of business success. She has developed and led workshops aimed at equipping SMEs with the skills to enhance their messaging and market presence. Her ability to weave strategic communication into the fabric of business operations has helped many clients amplify their voices and achieve remarkable results. Beyond her professional endeavours, Courtney is a self-proclaimed ‘word nerd,’ an enthusiast of food festivals, wineries, and a Ted Talks aficionado with a love for travel and a mild caffeine addiction. Her straightforward, clear communication style and passion for innovative solutions have marked her as a reliable and insightful source of information and advice.